Happy Happy Joy Joy

A little face time with one-of-a-kind tees from Joy Apparel.

Toronto-based Joy Apparel is the brainchild of Jeff Woodrow, who combines social activism with hipster fashion. Here’s the deal: you buy a t-shirt featuring the hand-drawn portrait of a random stranger. Then upload your own headshot and some other random stranger wears your face around on his or her chest. Except you’re not strangers anymore: each T-shirt comes with a card that tells you the person’s name, where they’re from and their passion in life. All shirts are sweatshop-free and 5% of profits go to charity.