Pure, naturally

New water brand Eska takes a jab at competitors right out of the gate.


advertiser: Simon Lester, CEO, Eaux Vives Water
AD: Elspeth Lynn
copywriters: Lorraine Tao, Marc Coulombe
team leader: Leslie Hunter
strategic planner: Tania Gregory
coach: Shelley Brown
web designer: Hubert Lai

Eska tells bottled water drinkers ‘the source matters,’ and provides plenty of reasons to be wary of chemically treated competitors. It boasts that it’s bottled directly from an esker tucked beneath a virgin forest in a remote part of Quebec.


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