Look up…

...waaaaay up.

Credits

advertiser: Sébastien Mo├»se, marketing manager, Ontario, Fido
agency: Bos, Toronto
CDs: Chad Borlase, Gary Watson
AD: Ibraheem Youssef
copywriter: Mwewa Frederick Nduna
client services: Jennifer Sullivan, Katherine Fryday
media
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planners:

Kyleen Labreche, Jill Wellard, Emily Ouellette
event planning: District Lifestyle Marketing, Toronto

Fido unveiled two 30-foot-tall ‘Fidolls’ yesterday. The dolls were placed at opposite ends of Toronto, and will move closer to each other over the next week. They’ll meet up in front of a mystery location next Wednesday, marking the spot for a Fido Art Session, part of a new quarterly event series being rolled out by the mobile co. The Fidolls will be the ongoing visual identity for Fido Sessions.

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