Loafing through the years

It takes a few decades for this kid to get bread home to mom.

Credits

advertiser: Hovis
agency: MCBD, London
agency producer: Lorraine Geoghegan
creative director: Danny Brooke Taylor
creatives: Danny Hunt & Gavin Torrance
director: Ringan Ledwdige
production company: Rattling Stick
producer: Sally Humphries
director of photography: Alwin Kuchler
post production: The Mill – London
editor: Rich Orrick – Work Post

This spot by Ringan Ledwidge for Hovis pays tribute to the 122 year history of the bread company. This epic well-made spot – in a novel 122-second format - follows a boy’s journey home through history with a surprisingly still-fresh loaf of bread.

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