Sid Lee’s coolest: Pictoplasma

Two words to get young artists' blood pumping: chalk fight!!

Pictoplasma describes itself as ‘the world’s first extensive inventory, collection and archive of contemporary character design…defining the shape and velocity of this trend’ through publications and an annual conference in Berlin. Last week was the first Pictoplasma festival in NYC. Sid Lee attended the opening party…It was a busy night with artists creating characters on the standing blackboard platforms and then later, after a few drinks, fans and friends joined in a remix frenzy with chalk.