For Lily

A heartfelt campaign for a touching cause.


agency: Bensimon Byrne, Toronto
ACD: Troy Palmer
AD: Michael Lee
writer: Troy Palmer

This poster is one of a few used in an internal campaign at Toronto-based Bensimon Byrne. The posters are in honour of Lily, Bensimon associate creative director Troy Palmer’s daughter. Lily was born with spherocytosis, which requires her to undergo blood transfusions every six to eight weeks until she’s old enough to have her spleen removed. Bensimon held a blood drive in Lily’s honour on Oct. 21. It was the largest collection day in the history of the King and University Blood Services Clinic in Toronto.