Just believe

You can make the SickKids Foundation's holiday message shine.


advertiser: SickKids Foundation
agency: Kenna
director of experience design: Joe Szabo
manager, digital demand generation: Paul Kraemer
copywriter: Wayne Tindall
designer: Robert Ito
developer: Colin Ireland

This microsite for the SickKids foundation speads a message of belief, attempting to raise $30,000 in 30 days leading up to the holidays. The more people that believe in the campaign, the brighter their message becomes – literally.