Pencil it in

D&AD crochets to make a point about its 2009 awards.

Credits

advertiser: AD&D
agency: Taxi, Toronto
ECD: Steve Mykolyn
CD: Dave Watson
AD: Maria Lishman
writer: Jess Willis
agency broadcast producer: Kevin Saffer
account manager: Nicole Polivka
artist: Robyn Love

Global creative and educational charity D&AD enlisted the aid of Taxi in Toronto and artist Robyn Love to promote the 45th Annual D&AD Awards and call for entries. Love crocheted a giant pencil cozy and covered this NYC water tower on December 13th. D&AD also had a giant cardboard pencil constructed by artist Miwa Takabayashi, and erected it in London, England’s Trafalgar Square. You can catch the story at http://dandad.typepad.com/dandad.