Some sobering booze

Faux liquor is for real when it's about drinking and driving.


advertiser: Toni Ennis, Saskatchewan Government Insurance
agency: Phoenix Group
AD: Scott Hysuick
ACD/writer: Lee Jones
account planner: Ryan Howard

Rather than wagging the finger or resorting to gory imagery, Regina-based Phoenix Group decided to take a different approach to remind consumers about the consequences of drinking and driving. These posters for Saskatchewan Government Insurance are designed to capture the attention of happy hour fans, and upon closer inspection, the liquor labels advocate against drunk-driving. Gotcha!