Art in a box

Boxes get bloggers talking.

To get across the point that the film Coraline was not CGI but rather the first stop-motion feature shot in stereoscopic 3D, creepy-pretty boxes of limbs and other bits used in the film were sent to 50 lucky bloggers along with photos and passwords to locked online content. The trick worked and bloggers went bloggity bonkers for it. [This is technically advertising but we'll let it slide. -Ed]

This Friday The 13th issue of Frandoms is courtesy of Extreme Group.