Goo for you

Cadbury's Creme Egg explodes onto the internet.


advertiser: Cadbury North America
agency: Saatchi & Saatchi New York
CCO: Gerry Graf
CDs: Dan Lucey, Michael Illick
head of digital production: John Swartz
interactive designer: Heidi Ng
prodco: Ham in the Fridge
lead developer: Brad Bollinger
sr. designer: Seth Walker
producer: Anna Persuitti

Saatchi & Saatchi in New York developed this exclusively Canadian web game to promote Cadbury’s Creme Egg leading up to the Easter holiday. The goal is to prevent the tasty masochistic treat from spilling its sweet insides on your computer screen by subjecting itself to a very Final Destination-esque demise. That’s the movie where people die in a myriad of overly elaborate and gruesome ways, like a weird and twisted game of Mousetrap. Why does this chocolate candy have to be so hard on itself? We’re all for cracking that egg, but not so it spills its guts on the kitchen counter.