The other man

The other man in your wife's life is bald and has a thing for cleanliness.


advertiser: Mr. Clean
agency: Extreme Group

This print ad for Mr. Clean by Extreme Group promotes the cleaning product’s 50th birthday hookup with Febreze by reminding female consumers that they have shared a special, long-standing relationship with the big white bald guy. Since 1959, Mr. Clean has been the other man – a friend with not just benefits, but benefits that smell pretty darn good. And he knows it. Look at his smug grin.