Box vs. bottle

At last the lowly carton gets the design love it deserves.

Boxed Water looks like a milk carton, its got some Helvetica, and water comes out of it. What more does the thirsty environmental design-snob need?

This week’s Frandoms are by Jeremy Elder, in-house copywriter for Virgin Mobile Canada, co-editor of Screwyourecession.ca and blogmaster of shape+colour.