Lo-fi wildfire

Rockers-next-door Death Cab for Cutie go up in smoke.

Inspired by the 2007 California wildfires, directing duo Walter Robot created this brutally affecting video for Death Cab For Cutie‘s ‘Grapevine Fires.’ Just like ‘Bambi,’ somehow seeing tragedy animated makes the reality of it harsher, as if such an ostensibly innocent medium makes the depiction of destruction even more brutal.

This week’s Frandoms are by Jeremy Elder, in-house copywriter for Virgin Mobile Canada, co-editor of Screwyourecession.ca and blogmaster of shape+colour.