Art on the go

Visa shows that 'go' isn't just something you do when you walk somewhere. It's also art.

Visa has introduced three art installations, one each in Toronto, Montreal and Vancouver, in support of its new global brand platform. ‘The Art of Go’ project features physical representations of the word ‘go’ and is meant to invoke a personal interpretation about what the word ‘go’ means to Canadians, as well as keep Visa’s ‘More People go with Visa’ slogan top of mind. Video of each art installation is being streamed live online on Art’s always good. We dare say that in this case it’s…moving.