Honouring Lily

A “give blood” campaign with a personal touch.


advertiser/agency: Bensimon Byrne
associate CDs: Troy Palmer, Mike Lee

“After all your years in advertising, don’t you think it’s time for a little good karma?” states this inter-agency poster, which encourages blood donation in support of Troy Palmer’s daughter Lily. Palmer is an associate CD at Bensimon Byrne whose daughter suffers from a disease that requires her to undergo regular blood transfusions. Look at her! She’s an absolute doll! Regardless of how hardened, jaded or in need of good karma you are (ahem) – who could deny a face like that?