Philips presents ‘Carousel’

Too lazy to go to the cinema? Don't worry, Philips is bringing the cinema to you.


advertiser: Philips
agency: Tribal DDB, Amsterdam
global CD: Neil Dawson
CD: Chris Baylis
ADs: Mariota Essery, Andrew Ferguson
copywriters: Carla Madden, Chris Baylis
agency producers: Jeroen Jedeloo, Iwona Echt
prodco: Stink Digital, London
director: Adam Berg
executive producers: Mark Pytlik, Daniel Bergmann, Stephen Brierley
producer: Simon Eakhurst, Stephen Brierley
DP: Fredrik Backar
production service company: Stillking, Prague
stillking line producer: Zuzana de Pagter
1st AD: Jiri Ostry
production designer: Petr Kunc
Czech production manager: Jiri Kotlas
stunt co-ordinator: Lada Lahoda, Filmca
editor: Paul Hardcastle, Trim
VFX: Redrum, Stockholm
post production supervisor: Richard Lyons
music & sound design: Michael Fakesch
additional sound design: Tim Davis
colourist: Jean-Clement Soret, MPC London
UK production manager: Jemma Daniel

Philips has gone online to whip up a little movie magic to promote its new cinema proportioned LCD TV. Working with Tribal DDB in Amsterdam and Stink Digital in London, UK, Philips launched a website that hosts an exclusive, fully interactive short film called Carousel. The movie is filmed in one continuous tracking shot and during the playback it lets the viewer explore the world of filmmaking through the eyes of the director and the special effects and lighting experts with various interactive touch points. We won’t ruin the movie for you by telling you what it’s about. Someone ruined the end of The Sixth Sense for us and that sucked. We will only say that it takes stop motion in a new direction – and that we hate maniacal clowns with a criminal sense of entitlement.