Credits

Vancouver-based Spring Advertising + Design developed this billboard for the Special FX Makeup School at the John Casablancas Institute in Vancouver, targeting potential students. What appears to be a hottie on a billboard from a distance changes once the viewer gets in closer proximity to the board, revealing a bonafide ‘nottie.’ The full effect of the poster, which aims to demonstrate the transformations that can be achieved through the skills of a professional FX makeup artist, can be seen here. Thank goodness, for the model’s sake, it’s just makeup. If it weren’t…now THAT would be monstrous.