By hand for hands

Nonia's betting that you and your kids would be happier wearing knitted mittens of a better-than-sweatshop quality.


advertiser: Nonia
agency: Target, St. John’s
CD: Tom Murphy
creative group head: Jenny Smith
writers: Jenny Smith, Sarah Watton
ADs: James Jung, Jessica Tipping

Target developed this print ad for St. John’s-based Nonia. It focuses on the fact that Nonia’s knitted products are of superior quality to those mass-produced jobs. It’s a safe bet that those ones willl unravel, tear, or just generally break down pretty quickly, whereas Nonia’s products, well they were made by hand with a little bit of elbow grease and a lot of care.