Fast food pillar

McDonald's finds a different way to prop up its new menu items.


advertiser: McDonald’s Canada
agency: Cossette
CD: David Daga
writer: Nimy Leshinski
AD: Christine MacLean

If you can’t nip out to sightsee in Athens, you can snap yourself in front of the fast-feeder’s snack-version of ancient Greece at the intersection of Richmond and Adelaide in downtown Toronto throughout July. To promote McDonald’s new line of Mediterranean-themed items, Cossette in Toronto turned the support of a billboard featuring the QSR’s new Mediterranean wrap into an ancient Greek column. The caption reads, ‘Oh My Zeus, It’s Good.’ Talk about putting yourself up on a pedestal, sheesh.