So the other day, I was standing in the elevator going up to the office. The stock prices were running across the video screen and the guy next to me mumbles: “Man, this recession is so arms.” “Arms?” I said. “Yeah man,” he grunted, “it’s salting my life!” In situations like these, consult the Urban Dictionary.

This week’s Frandoms are by Brian Chan, strategy supervisor at Starcom MediaVest Group and one of strategy mag’s 2009 Next Media Star finalists.