‘Walk’ the dog

It doesn't matter that its not really there, the puppy's still pretty damn cute.


advertiser: Fido
creative, implementation: Adam Roach
graphic design: Jason Downe

Our friend Adam Roach of Wirelss2go is back with this transit shelter ad for the new Fido location at the Orangeville Mall. Mr. Roach, who is obviously a student of ways to get people to notice stuff, cunningly inserted a cute puppy picture into this ad. And what do people want to do to cute puppies that stare up at them with bright eyes? Interact with them. And that’s why, in his wisdom, he threw in a leash that commuters could hold so that they can pretend that they’re walking this particular puppy. Well played, sir. Well played.