Playing it safe

Domicile's newly erected buildings are a safe bet.


advertiser: Domicile
agency: McMillan, Ottawa
CD: Jake Volt
graphic designer: Jacob Bryce
copywriter: Nicole Shanowsky
production & design: Carolyn Kennedy

This ad is one of a set for Domicile, a condo developer in Ottawa, that appeared in the city’s Pride Guide. Developed by Ottawa-based creative agency McMillan, they aim to convey the intimate feeling of Domicile’s residences while explaining that the condos offer, among other things, stimulating layouts. Hopefully, after moving in, one will have no reason for a premature evacuation.