Creative marketplace

Amazing what a little healthy competition can do.

I recently used the Crowdspring creative marketplace to develop a logo for DailyXY.com. In three days I got 67 proposals. It cost $250. (The winning art director lives in Romania, where the average daily wage is $20.)  When I was running a holding company shop I would have charged a client like me more than $250 for this assignment. Much, much more.

This week’s Frandoms are by men’s urban lifestyle magazine DailyXY publisher Peter Coish.