Sniffin’ daisies

Now, thanks to Astral media and Coty Canada, taking public transit doesn't have to stink.


advertiser: Coty Canada
agency: Astral Media Outdoor
producer: Susan Riches
printer: Grafixcor

Coty Canada teamed up with Astral Media Outdoor to help make Torontonians’ morning commute stink a little less by developing transit executions like the one pictured to promote Coty’s fragrance, Daisy Marc Jacobs. Creative adorned with daisy-shaped decals that allowed commuters and passersby to scratch n’ sniff was planted on various transit shelters throughout Toronto. A promotional team visited the transit shelters, scratching and sniffing to drum up awareness about the experience.