Credits

Coty Canada teamed up with Astral Media Outdoor to help make Torontonians’ morning commute stink a little less by developing transit executions like the one pictured to promote Coty’s fragrance, Daisy Marc Jacobs. Creative adorned with daisy-shaped decals that allowed commuters and passersby to scratch n’ sniff was planted on various transit shelters throughout Toronto. A promotional team visited the transit shelters, scratching and sniffing to drum up awareness about the experience.