The power of surprise

You won't know what hit you.

Written by Montrealer and founder of the Just For Laughs Comedy Festival, Andy Nulman, Pow! Right Between The Eyes – Profiting from the Power of Surprise talks about what we all know, but always struggle to achieve – a real one-two punch between the eyes that wakes up consumers and gets them not only talking about your brands, but telling others about them too.

This Frandom is by Twist Image president and Six Pixels of Separation author and blogger Mitch Joel.