Train of thought

Clue: it's not the soultrain. Not this time, anyway.

The Cluetrain Manifesto: 10th Anniversary Edition by Rick Levine, Christopher Locke, Doc Searls and David Weinberger. It’s hard to believe that it has been ten years since this book spawned the phrase “markets are conversations.” This 10th anniversary edition really pushes their ideas back to the forefront of business, and you’ll note that the guys were almost foreshadowing the success of Twitter and Facebook before those platforms ever existed.

This Frandom is by Twist Image president and Six Pixels of Separation author and blogger Mitch Joel.