Lord of the flies

Eichborn generates some serious buzz at the Frankfurt book fair.

Credits

advertiser: Eichborn

German book publisher Eichborn chose an unusual but fitting way of promoting itself at the Frankfurt book fair. It used an army of flies, the creature it uses as its emblem. Using wax, tiny banners were attached to 200 flies that were then released to infiltrate all corners of the fair. Sound too odd to be true? Check out a video of the ubiquitous little flying banner ads here