Nothing for sale

December 16, 2009 by Jonathan Paul

Credits

advertiser:	Fondation pour l’alphabétisation (Literacy Foundation)
agency:	Bleublancrouge
account services:	Carol Jungpeter, Marie-Andrée Mackrous
CD:	Gaëtan Namouric
creative team:	Maxime Paiement, Frédéric Roux, Laurent Salles
production:	Marie-Noëlle Turcotte, Lisa Arduini
web integration:	Enfant Terrible
web banners:	Laboratoire créatif Five
radio production:	Audio Z

Montreal-based Bleublancrouge set up this nifty vending machine for Quebec’s Literacy Foundation. It allows people to choose from a selection of words just like they’d buy pop or candy. The money they spend helps those currently unable to pick out their favourite words, so that maybe one day they too can read the merchandise in the Mots Depot. That’s a cause that we can all buy into.

Tags: bleublancrouge, buy, guerrilla, installation, literacy foundation, words