Au naturale

Beauty is in the eye of the beholder.

Credits

advertiser: W Network
executive CD: Martin Beauvais
associate CD: Niall Kelly
AD: Rachael Blumenfeld
writer: Sarah Di Domenico
strategic planner: James Powell
team leader: Sheri Hachey
print producer: Jen Dark
studio: Cade Chan & Jeremy Thompson
photo credits: Michael Graf
retouching & post: Brett Simms

This ad was developed by Zig to promote the W Network‘s new original show How to Look Good Naked Canada. It aims to show self-conscious Canadian women how to look fantastic in the buff no matter the shape of their bod – whether it be a muffin top or an apple bottom - and take a bite out of their insecurities.