Movies make it pop

Pop Secret presents you with a little kernel of dialogue from The Dark Knight.


advertiser: Pop Secret
agency: Goodby, Silverstein & Partners

San Francisco-based Goodby, Silverstein & Partners developed this cute commercial for Pop Secret, playing on the insight that popcorn is a favourite movie snack. Just think of how much popcorn was shoveled into the mouths of people who went to see The Dark Knight. As it turns out, corn kernels are also fans of the most successful film of the rebooted Batman franchise. So much so that they like quoting lines from the film using the Batman voice made famous by Christian Bale. Things, however, get a little heated when one kernel thinks it’s rendition is better than the other’s and…well we all know what happens to popcorn when it gets heated. You can check out a second spot that plays off the movie Caddyshack here.