Alpine moments

Ski slopes aren't just for skiing, they're also for shooting. In HD.


advertiser: Panasonic Canada
agency: The Hive

Panasonic Canada decided to give five members of Canada’s alpine ski team state-of-the-art HD Camcorders to record their lives, at home and on the road. The Hive then crafted the footage into this 30-second TV spot that will air throughout the 2008-2009 ski season during live broadcasts on CBC and Sportsnet. Panasonic’s goal is to spark a resurgence of interest in the sport.