Dare to dream
February 11, 2010 by
Jonathan Paul
Credits
| advertiser: | Sears |
|---|---|
| agency: | Y&R, Chicago |
| CCO: | Ken Erkea |
| GCD: | Chris Hunter |
| AD: | Dan Case |
| copywriter: | Michelle Nam |
| producer: | Ashley Geisheker |
| prodco: | Tool |
| director: | Sam Jones |
Sears employed the services of Y&R in Chicago and prodco Tool to help spread its holiday message in a series of videos that feature the ‘wishstories’ of celebrities and Sears customers alike. They reminisce about the moment they received that one gift that unlocked their potential. The videos are currently featured on Sears.com. Have a safe and happy holiday!
Tags: dream, gift, giving, LL Cool J, Sears, Tool, video, Y&R
