Monumental change

Conversations can only make things better.


advertiser: Wind Mobile
agency: Clean Sheet Communications, Toronto

Monumental change is blowing in the wind as Canada’s newest wireless provider, Wind Mobile, has officially launched following a drawn-out debacle surrounding the status of its ownership. This spot, developed by Wind’s creative AOR, Toronto-based Clean Sheet Communications, pays tribute to the Canadians whose input (through Wind’s Wireless Soapbox campaign) helped shape its service offering, by making monuments of them. Hopefully the optimism surrounding the new player will prove to be more than just hot air.