On second thought…

Remembering the sweet joy of recess… and wedgies.


advertiser: PepsiCo Canada
agency: BBDO Toronto
title: Recess
CD: Ian MacKellar
AD: Andrew Hart
copywriter: Adam Bailey
agency producer: Angela Carroll
production: The Partners Film Company, Toronto
executive producer: Gigi Realini
director: Joachim Back
DP: Jim Frohna
editorial: School Editing, Toronto
editors: Griff Henderson, Tasha Litt
transfer: Alter Ego, Toronto
colourist: Eric Whipp
post/FX: Axyz
online editor: Rodney Dowd, Axyz
sound: RMW, Toronto
music house producer: Ted Rosnick
music: Huey Lewis and the News, Hip To Be Square
sound engineer: Tyson Kuteyi, RMW, Toronto
planner: Ed Caffyn
account management: Tim Welsh, Sheng Sinn

Diet Pepsi weighs the pros and cons of eternal youthhood.


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