Prettier than a postcard
February 11, 2010 by
Jonathan Paul
Credits
| advertiser: | Government of Newfoundland and Labrador |
|---|---|
| agency: | Target, St. John’s |
| CD: | Tom Murphy |
| creative group head: | Jenny Smith |
| AD: | Tom Murphy |
| writers: | Terri Roberts, Jenny Smith, Randy Diplock |
| account director: | Catherine Kelly |
| senior account manager: | Ernie Brake |
| account manager: | Cindy Smith |
| strategic planner: | Kerri Roche |
| agency producer: | Heikki Kuld |
| producer: | Andrew Sulliman |
| director: | Alar Kivilo |
| prodco: | Avion |
| editco: | Rooster |
| editor: | Mick Griffin |
| music: | Eric Harry Music |
For its 2009 tourism campaign, the government of Newfoundland and Labrador launched three new TV spots that lure hapless viewers with even more unique aspects of The Rock. The spots, developed by Target in St. John’s, focus on Newfoundland’s history as an early Viking settlement, its cheerful architecture and its breathtaking vistas. Check out the videos here.
Tags: newfoundland, online, Target, tourism, video
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