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TVO wants to be a conversation changer.

Toronto-based Leo Burnett developed these ads as part of a campaign for TVO, Ontario’s pubcaster, to show Ontarians it can help to stimulate more interesting conversation at the watercooler. The effort focuses on the breadth of content carried by TVO, how it provides viewers with experiences that are entertaining, thought-provoking, educational and commercial free, how that content makes viewers feel and how it can inspire more enriching conversation. Good TV makes us :-)