Super fans

Blue Jays fans need to learn to take their enthusiasm to the ballpark. 


advertiser: Toronto Blue Jays
agency: Publicis, Toronto
CD: Duncan Bruce
sr copywriter/ACD: Pat Pirisi
sr AD/ACD: Gary Holme
prodco: Steam Films
director: David Wellington
DOP: David Franco
executive producer: Krista Marshall
producer: Jeff Darragh
editorial: Blue Highway
editor: Leo Zaharatos
assistant editor: Ralph Floro
online: Mark Crain
transfer: Alter Ego
colourist: Eric Whipp
audio production: RMW Music
track director: Ted Rosnick

The Blue Jays 2009 season campaign, developed by Toronto-based Publicis, includes print, radio and TV, including this spot which features Blue Jays third baseman Scott Rolen’s encounter with an overly enthusiastic fan at a drive-thru. With the tagline, ‘you belong at the game,’ the creative points out the best place for baseball super fans is a ballpark. Which isn’t a bad thing because you know what they will have there (if they behave)? Beer in sippy cups. That’s right. SIPPY CUPS. That’s a homerun if we’ve ever heard one.