What for?

CIBC employees break down their work-related raison-d'etre.


advertiser: CIBC
agency: Publicis, Toronto

This ad is one of three that are part of a new national TV brand campaign for CIBC. Developed by Toronto-based Publicis, the ads depict CIBC employees telling Canadians exactly why they’re working at the bank to celebrate their commitment to their clients and communities. Spanning a whole whack of roles at the CIBC, the employees weren’t given a script to read from when the ads were shot, rather they were asked to speak from the heart making for promotional ad lib that would make any bank customer feel warm and fuzzy inside.