Go far

Far and abroad, no matter where they are, Canadians come together to watch their country kick butt in the Winter Olympics.


advertiser: Air Canada
agency: Marketel, Montreal

Montreal-based Marketel created this spot for Air Canada, which is part of a new campaign celebrating Canadians and reinforcing the airline’s status as official airline of the Vancouver 2010 Olympic and Paralympic games. With the tagline ‘Go Far,’ though Air Canada wants to take its passengers all over the globe, it points out that during a time when national pride is of the utmost importance, home can be no more than the click of a TV remote away.