Human chain
February 17, 2010 by
Jonathan Paul
Credits
| advertiser: |
Nike |
| agency: |
Wieden+Kennedy, Portland |
| CDs: |
Alberto Ponte, Jeff Williams |
| copywriter: |
Jason Bagley |
| AD: |
Ryan O’Rourke |
| producers: |
Cherie Appleby, Shannon Worley |
| executive CDs: |
Mark Fitzloff, Susan Hoffman |
| agency executive producer: |
Ben Grylewicz |
| prodco: |
Smuggler, Los Angeles/New York |
| director: |
Brian Beletic |
| executive producers: |
Lisa Rich, Brian Carmody, Patrick Milling Smith |
| head of production: |
Laura Thoel |
| line producers: |
Suzanne Hargrove, Tim Kerrison, Dave Bernstein |
| DOPs: |
Daniel Landin, David Lanzenberg, Matthieu Libatique |
| production designer: |
James Chinlund |
| editorial company: |
Rock Paper Scissors |
| editor: |
Angus Wall |
| post producer: |
Mike Goble, Tricia Sanzaro |
| post executive producer: |
CL Weaver, Linda Carlson Wall |
| VFX company: |
MassMarket |
| executive producers: |
Justin Lane, Angela Bowen |
| producer: |
Nancy Nina Hwang |
| lead VFX supervisors: |
Chris Staves, Laurent Barthelemy |
| lead flame artist: |
Nick Tanner |
| flame artists: |
Mark French, Jamie Scott, Chris Staves, Tim Farrell, David Parker, Julian Ford, Joanne Unger |
| previz: |
Jason Goodman, Boris Ustaev and Pixel Liberation Front |
| AE compositing: |
Danny Kamhaji |
| CG lead: |
Jacob Slutsky |
| CG: |
Jason Vega, Andy Hara |
| CG: |
Tracking, Joerg Liebold |
| sound designers: |
Brian Emrich, Ren Klyce |
| song: |
Ali in the Jungle by The Hours |
| mix company: |
Eleven Sound |
| mixer: |
Jeff Payne |
| producer: |
DJ Fox Engstrom |
This cool spot for Nike, created by Wieden + Kennedy in Portland, illustrates that athletes, just like ordinary folk, get knocked down. It’s really about how quickly you get back up, and Nike obviously supports getting back up. ***SPOILER ALERT*** It says so right at the end of the commercial, ‘Just do it.’
Tags: chain, human, Kennedy, Nike, Wieden
