Running expansions
February 22, 2010 by
Jonathan Paul
Credits
| advertiser: | Asics |
|---|---|
| agency: | Amsterdam Worldwide |
| executive CD: | Richard Gorodecky |
| CD: | Andrew Watson |
| copywriter: | Moritz Grub |
| AD: | Regner Lotz |
| planners: | Jonathan Fletcher, Ben Jaffe |
| senior producer: | Samantha Koch |
| account team: | Nicolette Lazarus, Paula Ferrai, Romain Lauby |
| prodco: | PostPanic |
| director: | Mischa Rozema |
| executive producers: | Ania Markham, Jules Tervoort |
| producer: | Annejes van Liempd |
As this short film by Amsterdam-based Amsterdam Worldwide for Asics illustrates, the technology and craftsmanship that goes into assembling every Asics sneaker is so captivating, the world slows down. Even the denizens of the forest – the wide-eyed deer, the illuminated moth – can’t help but stare in amazement. Of course, to the runner, they’re just shoes.
Tags: Amsterdam, asics, expansions, online, print, Running, shoe, worldwide
