Forecasting colour

M.A.C creates a kaleidoscope of emotional responses to colour.


advertiser: M.A.C Cosmetics
agency: We Are Plus, New York
CDs: Jeremy Hollister, Judy Wellfare
SVP/CD: James Gager
VP design: Toni Lakis
executive director/producer: Cindy Carrandi
director/design: Loann Lam
projects producer: Zu Al-Kadiri
production manager: Nannette Nelms
senior designer/animator: Laura Reiland
flame artist: David Elkins
score composers: Brent Asbury, Kenseth Thibideau, Brandon O’Connell, John Napolillo

New York-based We Are Plus worked with the team at M.A.C Cosmetics to develop this brand film to showcase the brand’s Spring Color Forecast Collection. There’s definitely a lot of colour…we’re just not exactly sure what they’re forecasting.