Save it

Some people don't want your sympathy.

Credits

advertiser: Canadian Paralympic Committee
agency: BBDO Toronto
CDs: Peter Ignazi, Carlos Moreno
copywriter: Greg Buri
AD: Julie Nikolic
agency producer: Christie Gawenda
prodco: OPC Toronto
executive producer: Harland Weiss
director: Woods + Low
DP: James Gardner
editorial: Posterboy Edit
editor: Mark Paiva
account management: Katie Bardyn
photographer: Chris Woods

She may have only one leg, but Paralympic athelete Stephanie Dixon can still kick some serious ass. This ad, developed by BBDO Toronto, part of the Canadian Paralympic Committee’s first-ever campaign promoting the upcoming Vancouver 2010 Paralympic Games, notes that any sympathy you might have for Dixon should be saved for her opponents. They’ll need it.