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March 3, 2010 by
Jonathan Paul
Credits
| advertiser: | Canadian Paralympic Committee |
|---|---|
| agency: | BBDO Toronto |
| CDs: | Peter Ignazi, Carlos Moreno |
| copywriter: | Greg Buri |
| AD: | Julie Nikolic |
| agency producer: | Christie Gawenda |
| prodco: | OPC Toronto |
| executive producer: | Harland Weiss |
| director: | Woods + Low |
| DP: | James Gardner |
| editorial: | Posterboy Edit |
| editor: | Mark Paiva |
| account management: | Katie Bardyn |
| photographer: | Chris Woods |
She may have only one leg, but Paralympic athelete Stephanie Dixon can still kick some serious ass. This ad, developed by BBDO Toronto, part of the Canadian Paralympic Committee’s first-ever campaign promoting the upcoming Vancouver 2010 Paralympic Games, notes that any sympathy you might have for Dixon should be saved for her opponents. They’ll need it.
Tags: BBDO, dixon, paralympics, print, swimming, Toronto, TV, Vancouver
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