Bumpy ride

Fun can fit into small spaces.


advertiser: Frito-Lay Canada
agency: BBDO Toronto
executive VP/CD: Ian MacKellar
AD: Julie Nikolic
copywriter: Greg Buri
broadcast producer: Christie Gawenda
VP, group account director: Tim Welsh
account director: Alison Opie
account supervisor: Charmaine Ho
account executive: Stephanie Pereira
director: Scott Corbett
prodco: Holiday Films, Toronto
executive producer: Josefina Nadurata
line producer: Kelly King
DOP: Jeff Venditti
editor & company: David Baxter, Panic & Bob, Toronto
audio: Steve Convery, TA2 Sound & Music, Toronto

Frito-Lay and BBDO Toronto show that fun can be had in small spaces, but fitting a bumper car into an elevator isn’t as easy as picking up one of Frito’s new reformatted multipacks. They now come in a box (as opposed to a bunch of small bags of chips in a big bag of chip bags). Fun for us would be driving the bumper car in the elevator while eating the chips. We’re just sayin’.