Credits

To promote its low-carbon-footprint milk containers, Tetra Pak, working with Lowe Bull of South Africa, developed this spot, which is based on a true story, to show that we should respect nature and thus embrace Tetra Pak. The spot follows the unfortunate case of American park ranger Roy Sullivan, who in his life has had more than a few unfortunate encounters with lightening. Whil Roy has a very good reason to hold a grudge against nature, the rest of us don’t so we should support and respect it by using Tetra Pak’s environmentally firendly containers. What a shocking concept.