The smell of success

 

Credits

advertiser: Old Spice
agency: Wieden + Kennedy

This newest spot for Old Spice promotes its new deodorant Matterhorn and eloquently points out that success must smell something like a mountain. A successful mountain. Oh, and that people who smell like successful mountains are experts at ice chiseling and meat art. What girlfriend wouldn’t love a portrait made out of sliced chicken? We think it’s quite tasteful.

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