Facebook comes up a lot when we talk social media – but for good reason. Facebook, far from being just a website is becoming a platform which can provide an amazingly rich, contextual experience which totally immerses and involves the user. When you can do that, your creativity is unlimited…such as with the Fight Club app. It runs a trailer for the movie but pulls in your photos and data (job title, name, etc.), making you part of the experience. Very cool. [Ed. note - yes, this is technically promoting a movie, but it's Fight Club, so we're letting it slide]

This week’s Thrandoms are by Ed Lee of Tribal DDB.