Go car go!
April 28, 2010 by
Emily Wexler
Credits
| advertiser: | Nissan |
|---|---|
| agency: | TBWAToronto |
| CD: | Allen Oke, James Ansley, Mark Mason |
| copywriter: | Allen Oke, James Ansley |
| AD: | Mark Mason |
| agency producer: | Nadya MacNeil |
| director: | Terri Timely |
| production company: | Hard Citizen |
| executive producer: | Eva Preger, Link York, Jacinte Faria |
| head of production: | Rob Burns |
| line producer: | David Lambert |
| director of photography: | Donavan Sell |
| RC operator: | Carlos Auerbach |
| model maker: | Alan Wolfe |
| editorial: | Mark Morton/Jackie Roda, School Editing |
| music: | Joey Serlin, Vapor Music |
| director of digital media arts: | Tasha Dean |
| agency digital producer: | Lindsay Hutchison |
| flash developers: | Niral Patel/Joeddy Mathurin |
| director of earned media: | Trevor Campbell |
| director of marketing, Nissan: | Mark McDade |
| account director: | Richard Phillips |
| account supervisor: | Trevor Byrne |
At first glance, this spot by TBWAToronto for the Nissan SE-R looks like just another sleek car commercial, following the vehicle as it speeds past warehouses. But when it hits a surburban street, we see that it’s actually a tiny toy car, complete with its own little (awesome) doggy-door in the garage. The idea is that if you think the little one looks like fun, wait till you take the big one for a spin. Miniaturizing makes everything cooler.
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