Team talk

Carlsberg gives the best pep talks in the world.

Credits

advertiser: Carlsberg
seeded by: Saatchi & Saatchi, London

The FIFA World Cup is almost upon us and as teams start to wind up their training, their coaches are no doubt winding up their players with strong words of wisdom and encouragement. England’s football team certainly carries the weight of an entire country’s monumental expectations on its shoulders, so one has to wonder what the coach is saying to the talent aside from threatening to ban the soccer WAGs (wifes and girlfriends) from practices to limit distractions. Who knows. Anyways, here’s what Carlsberg would say to them.

[Attention all soccer talent heading to the Cannes Lions: stimulant is helping field a Canadian team to compete in the adfest's beach soccer tourney. Contact maddever@brunico.com if you are brave enough to represent your country on the sand in Cannes. Ed.]